Marketing / Branding through:
 
a) Participation in International Shows.
b) Local Trade Shows.
c) Market Studies and Surveys.
d) Advertising and Promotion.
 
The government is providing adequate support and funding to achieve these objectives and to develop the required infrastructure. In this respect, the company is coordinating with the Pakistan Council for Scientific and Industrial Research (PCSIR) and the Geological Survey of Pakistan (GSP). An MoU has been signed with the Geological Survey of Pakistan (GSP) to explore and identify gemstone reserves.

The Company is facilitating development of a Gems and Jewellery Manufacturing cluster in the first ever National Industrial Park (NIP) of Pakistan in Karachi. The idea is to have various processes of manufacturing and commercial activities under one roof.

Pakistan has been participating in international fairs and exhibitions under the brand: GEMS & JEWELLERY PAKISTAN(brand name will be written)

The trade has already participated in the following shows/exhibitions either as country pavilion or as delegates:

Indian International Jewellery Show – Bombay (30 August -  3 September 2007)
Bangkok Gems and Jewellery Fair (18 – 22 September 2007)
Women’s Gold @ Gems  Exhibition (2 – 4 November 2007)
Jewellery Collections Dubai (11 – 15 December 2007)
The Tucson International Gem Show (6 – 11 February 2008)
Indian International Jewellery Show – Goa (29 February – 3 March 2008)

The Company will continue these efforts and undertake initiatives to develop ties with international and regional agencies and institutions. In addition, Pakistan Gems and Jewellery Development Company is planning to organize an International Gems and Jewellery Exhibition Pakistan.