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The main strategic initiatives of the Gems & Jewellery Strategy cover the following areas:

 
 
1. Geological Survey for Gemstones Resources.  
2. Boutique Mining.  
3. Gems / Jewellery Exchange Centers.  
4. Gems Identification/ Certification Centers.  
5. Assaying and Hallmarking Centers.  
6. Common Facility Training and Manufacturing Centers (CFTMCs).  
7. Marketing / Branding through:  
  a) Participation in International Shows.
b) Local Trade Shows.
c) Market Studies and Surveys.
d) Advertising and Promotion.